Be in the Know
Insight and expertise at the intersection of strategy, technology enablement, and data.
Tap into a world of information with essential industry blogs from our experts.
INNOVATION ON DISPLAY
Industry events and appearances, on the road and in person.
Join us as we bring marketing technology and data expertise to an upcoming conference or speaking engagement near you.
NEW AND NOTEWORTHY
Up-to-date announcements and information, fresh off the press.
Read about Allant Group’s news and learn about our latest developments in leading industry publications — all in one place.
As a Salesforce Technical Consultant at Bubblebox, I’ve had the opportunity to attend events such as the Lightning Now Tour to further develop my skills and expand my network. But I’ve always been curious and eager to experience a much larger conference such as Dreamforce. Luckily for me, this year I have the chance to…
Read MoreEvery since joining the Bubblebox team, the idea of attending Dreamforce was a long-term goal. And this year it’s being realized. As a Salesforce Technical Consultant, Dreamforce is a great opportunity to explore solutions that would make a significant and positive impact on our customer’s success. One way I hope to contribute to our…
Read MoreVancouver, BC – October 16, 2019: Bubblebox, a Salesforce Silver Consulting Partner, has announced Maggie Bettinson as Head of Customer Success. The creation of this role is a strategic reflection of Bubblebox’s exponential growth and its expanding and impressive roster of customers. Bubblebox’s main focus is to further distinguish itself as a leader in the…
Read MoreIf you attended Connections and are planning your first Dreamforce trip, our very own Janine Hollick, Director of Business Growth breaks down the differences and similarities between the two events to help you maximize your investment. This is Part 2 of the blog post. To read Part 1, click here. Not a Salesforce customer? If your organization isn’t…
Read MoreIf you attended Connections and are planning your first Dreamforce trip, our very own Janine Hollick, Director of Business Growth breaks down the differences and similarities between the two events to help you maximize your investment. Sessions and Keynotes While Connections is for the Marketer, Dreamforce is for everyone. Whether your role relates to Sales, Operations, Customer Service, IT…
Read MoreEmail marketing is an effective digital marketing strategy that has the potential to convert prospects into customers and turn your customers into loyal fans. However, customers are inundated with emails and about 78% of people say that receiving too many emails is their main reason for unsubscribing (HubSpot, 2016). As a Marketer, you not only…
Read MoreThe Salesforce Marketing Cloud is a powerful platform that often gets labelled as a “Marketing tool”. But did you know that across the Financial Services industry, Marketing Cloud is also being used by non-Marketers as well? From Sales & Distribution to Product and Service teams and even HR and Investor Relations – the Salesforce Marketing…
Read MoreAs Marketers, you depend on email marketing to generate engagement and increase revenue growth. But are your emails reaching your customer’s inbox or SPAM folder? If you’re transitioning to a new Customer Relationship Management (CRM) or Email Service Provider (ESP) platform, it's best practice to implement an IP warming strategy to ensure your message…
Read MoreWe had the pleasure of sitting down with Ariel Niu, Email and SMS Marketing Automation Manager at Precision Nutrition. We had the chance to discuss how Salesforce Marketing Cloud (SFMC) has positively impacted their business and what it was like to work with us as their implementation partner. First… Who is Precision Nutrition? Precision…
Read MoreDid you know that 69% of shoppers1 will abandon carts at checkout? There are many reasons why one would abandon a cart – to many distractions, unclear shipping costs, or simply a change of heart. Whatever the reason may be, there are ways to improve cart recovery and provide a better shopping experience, including automating…
Read MoreHave you heard? Salesforce Marketing Cloud 2019 Release is rolling out this month and will be live for all customers by August 24. Salesforce is continuously working and releasing features that will enable you as a Marketer to better unify and manage customer data, personalize content, engage across multi channels and measure results. Here…
Read MoreHow do we begin summarizing the Salesforce Connections event? With over +450 sessions over the span of 3 days, we gained practical insights from experts, got a glimpse of new innovative technology, and strategized with customers. We can sit for hours discussing what we’ve learned but instead we thought we’d highlight a few takeaways from…
Read MoreBubblebox, a Vancouver-based Salesforce Silver Consulting Partner that helps brands disrupt traditional industries and delivers better experiences for their customers, announced it has added Groupe Dynamite as a new customer. Bubblebox has been brought in as Groupe Dynamite’s Salesforce Marketing Cloud Partner, to help them achieve their strategic goals by creating and managing marketing relationships…
Read MoreJoin us on Thursday May 16th for an interactive session as we discuss the data your Marketing Technology needs to drive personalized customer journeys. Mapping the customer journey and executing that journey across multiple channels and data systems is no simple task. That’s where the right technology can make all the difference – from removing silos, providing…
Read MoreSalesforce Connections is a must-attend event for Marketing professionals. With over 450+ sessions led by customer and product experts, this is a great opportunity to find the inspiration you need to drive innovation and growth, gain knowledge that will transform your career and your company, and learn from industry leaders. Here at Bubblebox, we…
Read MoreHow can we help?