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Video Playback – How Marketers Can Adapt to Apple’s Privacy Protection and Hide My Email Release

2021-12-02

Event Recap Recently Nancy Kwan – Director, Digital Marketing at Bubblebox spoke at a Virtual Event where she addressed common questions about the impacts to email marketing strategies due to the recent Apple Mail Privacy Protection Release in September 2021. Check out the video playback here.  This session is great for digital marketing professionals looking to understand the recent changes. Here are…

Register to learn what marketers can do now to get ahead of the cookieless world

2021-12-02

  By 2023, Google plans to stop supporting third-party cookies on its Chrome browser. Join Nancy Kwan – Director, Digital Marketing at Bubblebox and Philip Schweizer, Co-founder and CEO of SalesWings on Tuesday, January 25, 2022, at 1 PM ET / 10 AM PT to find out how marketing and advertising teams must accept a future of consent-based advertisement as…

Register to learn five simple strategies to adapt to Apple’s Privacy Changes

2021-11-11

  About this event Join Nancy Kwan – Director, Digital Marketing at Bubblebox on Tuesday, November 30, 2021, at 1 PM ET / 10 AM PT to address questions about the impacts to your email marketing strategies due to the recent Apple Mail Privacy Protection Release in September 2021. The session is great for digital marketing professionals looking to: Understand the…

How to Win at Email Marketing Using List and Data Extensions in Marketing Cloud

2021-10-03

Say you're a marketer for a retail store looking to create more stickiness.  You're already leveraging email addresses collected from newsletter signups, and you know that valuable data is collected from your customer touchpoints.   So, how can you create re-engagement opportunities to market other than via email lists collected in your preference center and leverage…

Why Your IP Address is Affecting Your Email Deliverability (And What to Do About It)

2021-07-22

So, you’re working on your email deliverability and you’ve stumbled across IP addresses — but you’re not sure what that means exactly.  You’re trying to set up your email infrastructure and the research is starting to get a bit technical. So far, you’ve figured out that IP addresses are somehow involved in making sure your…

Allant Group POV: Changes to Third-Party Cookies: The First-Party Revolution is About to Begin

2021-07-21

Google Chrome, the most widely used desktop browser, recently announced that it is delaying its plan to phase out third-party cookies until 2023.  This is a full year later than originally planned. Meanwhile, other browsers like Safari and Firefox have already blocked third-party cookie tracking. More Time for Alternatives The delay gives publishers and advertisers…

Bubblebox joins Allant Group through VntCap Technologies acquisition

2021-06-09

Downers Grove, IL, June 9th, 2021— VntCap Technologies, the parent company of Allant Group, a nationally recognized, data-driven marketing firm, is pleased to announce its acquisition of Bubblebox Holdings, a Salesforce consulting partner.  The company provides services that empower marketers to efficiently and effectively leverage data from Salesforce Marketing, Sales, Service and Experience Clouds.  …

All You Need to Know About Sender Authentication Package (SAP)

2021-05-27

We also are often asked about the difference between Sender Authentication Package (SAP) and a Private Domain; both are designed to optimize email deliverability and sending reputation – but do they provide equal value?  Sender Authentication Package An account branding tool with a collection of functions to optimize deliverability and sending reputation: link and image…

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