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Guest Post According to CIO Magazine, the number of wireless messaging service subscriptions has topped 320 million in the United States. Ironically, that’s just about as many subscribers as there are people in the country. Of course, young children may not text, but many adult consumers have multiple subscriptions for different mobile devices. Ignoring this potential…
Read MoreTis the season for eggnog, mall Santas and infamous Christmas sweaters. Here at the Bubblebox headquarters, we’ve decided to get festive by sporting garish Christmas sweaters around the office for National Ugly Christmas Sweater Day on December 18th. In partnership with Save the Children, National Ugly Sweater Day is a day of cozying up in…
Read MoreThe world of content marketing can simultaneously be daunting and exhilarating for the budding digital marketer. With the industry rapidly evolving, keeping up with the emerging platforms and marketing trends can be quite challenging. To commemorate surviving the first couple weeks at Bubblebox, I’ve outlined 5 things an aspiring content marketer can anticipate— 1. Learn NEW…
Read MorePRESS RELEASE Vancouver, Canada— December 8th 2015— Bubblebox, a specialist in intelligent permission based email marketing, is pleased to announce an exciting new partnership with World Vision Canada. Tasked to transform the way World Vision communicates with its subscribers, Bubblebox conducted an on-site “Account Discovery” of the organization’s Salesforce Marketing Cloud (SFMC) account, which hosts…
Read MoreNow that Black Friday and Cyber Monday are behind us, you can finally breathe a sigh of relief. But don’t get too comfortable just yet—this is only the start of the holiday shopping season. 2015 marked a shift in the Black Friday sales strategy. The emergence of “Black Friday Week”—a week long event featuring door-crashers and…
Read MorePRESS RELEASE Vancouver, Canada—December 2nd, 2015—Bubblebox announces deployment of Fresh Relevance’s Coupon Smartblocks. Bubblebox is a Premier Fresh Relevance North American Partner, specializing in delivering marketing cloud solutions to leading brands. Fresh Relevance is a real time engagement marketing company based in Southampton, UK. Since its inception in 2013, Fresh Relevance continues to drive sales…
Read MoreEmail According to Business2Community, 30% of subscribers change email addresses annually, speaking to the importance of regular list maintenance. Maintain an up to date email list by encouraging your subscribers to update their contact details through a profile center. Eliminate the clutter of inactive users by sending a re-activation campaign, so you can know who’s…
Read MoreSalesforce Marketing Cloud users often struggle to understand the benefits that a Sender Authentication Package (SAP) has to offer. It’s included with every Pro, Corporate and Enterprise Licence. We also are often asked about the difference between SAP and a Private Domain; both are designed to optimize deliverability and sending reputation – but do they…
Read MoreLast week, organic grocery giant Whole Foods announced its plans to open a low-cost grocery chain targeted at the millennial market. The concept, according to CEO Walter Robb, will be “unlike anything that currently exists in the marketplace,” boasting “a modern, streamlined design, innovative technology and a curated section.” In the same week, McDonald’s—in an…
Read MoreThe online shopping experience is the commitment-phobe’s paradise: they scour their favorite eCommerce stores for products that they love, place them in their shopping carts only to come to one realization: there’s no way they can possibly buy this stuff! Either the shipping’s too high, the checkout too long, or the product price astronomical. For the…
Read MorePRESS RELEASE VANCOUVER, Canada—October 1st, 2015—Bubblebox, a leading provider of marketing cloud technology , has been selected by Tourism Whistler to accelerate its digital marketing strategy using Salesforce Marketing Cloud and the Continuous Improvement Program (CIP). Tourism Whistler is the non-profit member-based marketing and sales organization representing Whistler. The…
Read MoreOver the past week we’ve had our heads in the clouds – the Cloud Ecosystem, that is. Dreamforce is buzzing with talk of the latest innovations coming out of the Salesforce community – and even though the conference isn’t quite finished yet, we couldn’t wait ‘til next week to share some of the coolest solutions…
Read MoreWith monster shopping holidays like Black Friday, Cyber Monday, and Thanksgiving Day right around the corner, we’re in the throes of helping retail eCommerce companies develop better strategies to maximize their sales potential during the busy holiday season. Retail eCommerce continues to flourish, with holiday sales in the US reaching an epic $101.9 billion in 2014…
Read MoreAbout Our Company Bubblebox delivers intelligent email marketing solutions to leading global brands. We partner with the world’s leading SaaS developers of omnichannel digital marketing solutions, including the Salesforce Marketing Cloud (formerly Exacttarget), dotmailer, Fresh Relevance (formerly Triggered Messaging) and Salesforce Pardot. We’re true marketers who specialize in delivering initiatives that leverage transactional and web…
Read MoreBy Paul and Tracey Gordon This article was originally published on the Only Influencers Blog. The elusive millennial demographic has been hot on every digital marketer’s lips for years now. Heck, we even wrote an article about how to engage this so-called “highly influential” cohort. It seemed as if every brand worth their salt had…
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