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Any brand worth their salt knows that Journeys are the key to building customer relationships that last. When you Google “Customer Journey,” you get about 24 million results, most of which discuss the importance of Journey mapping in optimizing the customer experience. Far fewer resources talk about taking the Journey from concept to execution—probably because…
Read MoreOver the past few years, a number of North American franchises have been in crisis. Take RadioShack for example—a name once synonymous with the latest in electronic goods—who now faces bankruptcy and numerous store closures due to what CBS calls “a series of self-inflicted missteps.” From questionable re-branding strategies (“The Shack”) to its inability to…
Read MoreIf you read the first installment in our recovery series, your emails should be designed to perfection: minimalist design, a killer call to action, and product images to boot. Now what? Execution. When to send the emails, how many to send, and what about that all-important subject line? Following best practices when it comes to…
Read MoreNo one likes thinking about Christmas in August—unless you’re an eCommerce retailer. As the shopping high season looms around the corner, marketers in the online retail space are getting back to the drawing board, strategizing new and better ways to capture an even bigger slice of the market share. But there’s one thing that always…
Read MoreGuest post by Mike Austin, CEO, Fresh Relevance It probably won’t come as huge surprise that many organisations whether B2C or B2B still don’t engage in even the most basic levels of personalisation in their engagement marketing activities. But as we move (some faster than others) from a multi-channel to an omni-channel ecommerce experience, personalisation…
Read MoreIn recent years, marketing automation technology has become a highly sought-after tool for B2B companies around the globe. In fact, according to an April 2015 study conducted by Regalix, 79% of B2B companies worldwide are adopters of the technology. Thanks to the proven efficacy of inbound marketing tactics, there really isn’t a need to engage…
Read MoreWe know that the Salesforce Connections Conference is just a few weeks behind us, but we’ve already got our sights set on the next big thing: Dreamforce, the world’s largest software conference. Come September the Bubblebox team will be San Francisco bound, ready to take on 4 action-packed days of learning, connecting and innovating. We…
Read MoreSummer is in full effect, and here at the Bubblebox HQ we can’t stop thinking about white sand beaches, piña coladas and a good book. While we love vacations, we’re more passionate about the journey—the customer journey, that is. Over the years we’ve been lucky to have a number of A-list travel eCommerce companies on…
Read MoreAs the world’s most powerful B2B marketing engine, Salesforce Pardot is a transformative tool for business owners, marketers and sales professionals alike. Companies who use the robust marketing cloud platform quickly find themselves at a strategic advantage over their competition, armed with the ability to accelerate the sales funnel and streamline previously laborious sales and…
Read MorePurchasing marketing cloud technology is an exciting endeavor for any business. The technology is designed to simplify and streamline previously laborious processes and offer 360 degree insights on customers, prospects and leads. Marketing cloud technology has proven to enhance the customer journey through the creation of 1:1 web experiences in real time. When optimized to the…
Read MoreCountless organizations purchase marketing automation (MA) technology because it is known by many who use it as the “Holy Grail” of lead generation, nurturing and conversion. All too often marketers jump in to the world of MA without the slightest idea of what it takes to produce highly intelligent email campaigns. A clueless marketer at…
Read MoreBy Tracey Gordon A recent eBook published by Lattice Engines revealed that an astounding 62% of users claim that marketing automation technology did not equate to an increase in sales. For a technology that boldly claims to revolutionize lead management, measure results, enhance targeting and increase sales, your gut reaction may be to blame the…
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