Implementing a Salesforce solution is a hefty undertaking with big potential rewards – but only if you get it right. There are so many ways that Salesforce implementations can and do go wrong. If your CRM system is not effective, it can be actively detrimental to achieving your business goals, and rescuing this expensive investment…

Following on from our Unlocking Business Value article, Tom Keane, Vice President of Sales at Bubblebox, turns his attention to Salesforce’s impressive product landscape. Even experienced Salesforce users can find the vast range of products and features complex, with new functions added often. To find real success, Tom believes the right implementation partner is invaluable. …

The recent acquisition of Bubblebox by Allant Group has ushered in a new era of potential for unlocking business value through Salesforce and other multi-cloud martech solutions. Tom Keane, Vice President of Sales, is a notable figure in this partnership. Leveraging his extensive experience from Salesforce, Tom believes that the right partner can help take…

In the ever-evolving marketing world, one principle remains consistent: it's all about delivering the right message to the right audience via the right channel at the right time. While technology has drastically shifted how we communicate and engage with our audience, the core principle remains unchanged. And in this new age, artificial intelligence (AI) offers…