So, you’ve jumped onto the SMS bandwagon and are firing out campaigns as part of your overall marketing engagement strategy. You recognize that SMS is one of the most effective ways to reach your desired audience — after all, in the U.S. alone, there are over 301.65 million smartphone users. You know that SMS messages…

We also are often asked about the difference between Sender Authentication Package (SAP) and a Private Domain; both are designed to optimize email deliverability and sending reputation – but do they provide equal value?  Sender Authentication Package An account branding tool with a collection of functions to optimize deliverability and sending reputation: link and image…

At Bubblebox, it’s important to us to continuously educate and share our knowledge.   If you’re new to Salesforce or integrating a new product or feature, there are often new terminology or words that get brought up in conversation.   We’ve been there before and so have many others.  You don’t want to disrupt a…

Have you heard? Salesforce Marketing Cloud 2019 Release is rolling out this month and will be live for all customers by August 24.   Salesforce is continuously working and releasing features that will enable you as a Marketer to better unify and manage customer data, personalize content, engage across multi channels and measure results. Here…

In the world of marketing automation, data is the fuel that you and your customers depend upon to ensure communications are accurate, timely, and effective. Data comes in all shapes and sizes, is consistently being collected, and is always working in the background. For any organization, capturing and subsequently leveraging that data for marketing efforts…

Our Account Director Chris Robinson has just shared some final thoughts on marketing automation for nonprofits and higher ed institutes over on Salesforce.org. This three part blog series has been part of a larger discussion about how technology can be leveraged effectively to effect change. This last post is designed to highlight some of Salesforce Pardot’s…

After months of anticipation, Salesforce Pardot users can finally celebrate the arrival of Pardot’s NEW Engagement Studio and dive deep into the feature. What’s the hype about Engagement Studio? Think of Engagement Studio as the next generation of Pardot’s existing Drip Campaign. It’s a visualized, one stop shop for marketers to centralize lead generation, nurturing…

How do you recapture the attention of wayward customers and guide them along the customer journey? Simple – Cross Channel Personalization! Create customer touchpoints by providing relevant reminders and exclusive offers based  on their browse and purchase history. And the best part is, the personalized content is consistent on both web and email platforms. Handy, right? As a Fresh…

In the past Fresh Relevance Feature Updates, we briefly touched on Fresh Relevance’s SmartBlocks mechanisms. Today, we wanted to further highlight SmartBlocks’s versatility, thanks to the flexible nature of slot rules. With Slot Rules, Fresh Relevance users have the freedom to use different types of Smartblocks in tandem, to deliver their customers personalized experiences and relevant…

One thing you can count on is our ability to keep you on top of all things Fresh Relevance – Fresh Relevance’s easy to use Segment Builder helps you whittle through your bulk of data, allowing you to create segments based on preset conditions (whether it be the personal details, behaviour or purchase data collected), so you are able…

Reposted from Fresh Relevance How do you ensure your website visitors and email recipients are engaging with the most relevant content and messaging? When it comes to Fresh Relevance personalization, marketers have infinite creative control to target customers based on rules such as first-time visit, browse/cart abandonment, time-of-day, season, returning customer, and purchase history. With…

Reposted from Fresh Relevance Assign real time, personalized, automated coupons and offer-codes across multiple channels. Great for when you want to control who can use the offer (e.g. to reward recent buyers or recover lapsed shoppers) – no need to issue a generic coupon code that can be abused and broadcast online. The Fresh Relevance…

Creating a seamless multi channel customer experience just got a lot easier all thanks to Fresh Relevance’s Smartblocks. A study commissioned by Janrain found nearly three-fourths (74%) of online consumers get frustrated when content (e.g. offers, ads, promotions) appears that has nothing to do with their interests. To drive sales and reduce customer dissatisfaction, consider including personalized, dynamic content in your emails. Smartblocks…

The world of content marketing can simultaneously be daunting and exhilarating for the budding digital marketer. With the industry rapidly evolving, keeping up with the emerging platforms and marketing trends can be quite challenging. To commemorate surviving the first couple weeks at Bubblebox, I’ve outlined 5 things an aspiring content marketer can anticipate—   1. Learn NEW…

PRESS RELEASE Vancouver, Canada—December 2nd, 2015—Bubblebox announces deployment of Fresh Relevance’s Coupon Smartblocks. Bubblebox is a Premier Fresh Relevance North American Partner, specializing in delivering marketing cloud solutions to leading brands. Fresh Relevance is a real time engagement marketing company based in Southampton, UK. Since its inception in 2013, Fresh Relevance continues to drive sales…