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Canadian-based Bubblebox (www.bubblebox.cloud) and UK-based Pracedo (www.pracedo.com), both Salesforce consultancy companies, have formed an international strategic alliance. This partnership brings together the extensive Salesforce Marketing Cloud and Pardot expertise of Bubblebox with Pracedo – a leader in Salesforce Sales, CPQ, Service, Community and App Clouds. Together, Bubblebox and Pracedo now offer clients world-class multi-cloud capabilities…
In the world of marketing automation, data is the fuel that you and your customers depend upon to ensure communications are accurate, timely, and effective. Data comes in all shapes and sizes, is consistently being collected, and is always working in the background. For any organization, capturing and subsequently leveraging that data for marketing efforts…
Our Account Director Chris Robinson has just shared some final thoughts on marketing automation for nonprofits and higher ed institutes over on Salesforce.org. This three part blog series has been part of a larger discussion about how technology can be leveraged effectively to effect change. This last post is designed to highlight some of Salesforce Pardot’s…
As mentioned a few weeks ago, Chris is working with Salesforce.org on a series of blog posts that aim to educate and inspire prospective nonprofit or higher ed customers. The first post in the series provided a quick introduction to Marketing Automation – next, let’s look into what a specific use case may look like…
Bubblebox is working alongside Salesforce.org to educate and empower nonprofits and higher education institutions. This includes providing introductions to major themes in Marketing Automation and demonstrating use cases that make sense for the sphere in which they work. We invite you to take a look at a blog post that Bubblebox has written for Salesforce.org…
Understanding – and better yet, prioritizing – your prospects doesn’t need to be complicated. Pardot’s dual capability of being able to evaluate prospects based on engagement and inherent characteristics means that your sales team won’t be left guessing about who to call or better yet, who’s ready to buy. Below we break down the differences between Lead Scoring & Grading,…
UK-based Account Director, Chris Robinson shares some insights about Bubblebox’s accomplishments this year: It’s been almost a year since I moved back to London to help Bubblebox get their UK HQ up and running. The year has been full of changes within the Salesforce ecosystem, and for our team at Bubblebox. With the expansion to…
In recent years, marketing automation technology has become a highly sought-after tool for B2B companies around the globe. In fact, according to an April 2015 study conducted by Regalix, 79% of B2B companies worldwide are adopters of the technology. Thanks to the proven efficacy of inbound marketing tactics, there really isn’t a need to engage…
Image Courtesy Of: Government of Canada Canada’s Anti-Spam Legislation (CASL) – originally implemented in July of 2014 – may seem like old news, but with the new year comes new updates to email marketer’s most important piece of legislation. The Government of Canada has announced new components of CASL that are to come into effect…
Salesforce claims that there are 3 things that make a perfect marketing email. They need to look good. They need to work well and serve their purpose. They need to get results. Some of these things are easier than others. As marketers, we have an eye for design. We work to ensure our marketing collateral,…
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