Campaign Management

Value-Added Services to Personalize Experiences, Driving Performance and ROI

Bubblebox propels successful marketing campaign execution from inception to launch to measurement to refinement. We tailor our marketing and technology expertise to your specific needs, providing premiere end-to-end support and execution.

Your customers want a seamless experience, regardless of the device or channel they choose. And they are more likely to select a brand that has invested in the journey. That’s where we step in. Bubblebox implements multi-channel journey management strategies to orchestrate, track, and measure every interaction with the customer while monitoring the metrics that drive enhanced campaign performance.

Why partner with us?

Bubblebox’s expertise goes beyond the initial development of a campaign execution process. We offer comprehensive value-added services to enable your marketing and delivery teams to optimize the success of your multi-channel marketing campaigns in a coordinated and collaborative environment.

Brand Study

We conduct a comprehensive analysis aimed at understanding how your brand and products are perceived in the market, performance against competitors, and how it resonates with your target audience. Through qualitative and quantitative research methods we gather insights about your brand’s strengths, weaknesses, opportunities, and threats.

Consumer Behavior Analysis

Our approach includes a comprehensive study of how your customers engage, convert, use, and experience your brand and products to satisfy their needs and desires. Drawing on psychologic and neuromarketing principals, we analyze your core customer and prospect audience to understand the decision-making processes, psychographic attributes, and the motivating factors in their decision-making process.

Content Mapping

With an understanding of your customer and prospect audience motivations, we develop a process to align and tailor marketing content to specific stages of the customer journey based on behavior and preferences. This approach aims to deliver relevant and personalized content that addresses the needs, interests, and actions of your customers at each touchpoint, thereby enhancing engagement, driving conversions, and increasing retention.

Audience Creation

Bubblebox improves match rates by enriching audience activation with third-party data by giving clients access to Allant’s multi-sourced consumer Data Hub, the market’s largest composed data set. We identify important life stages or group consumers with similar demographic, lifestyle, and media consumption characteristics, allowing marketers to align offerings, predict, and trigger demand for products and services. Further, we compare propensities, behavioral and attitudinal data to create groups that are unique, enabling the microtargeting of customers based on their specific needs and characteristics. Thousands of pre-built, propensity model scores are available and require little configuration for audience creation.

Measurement & Optimization

With Bubblebox, you are able to measure it better to improve it faster. Campaign reporting and measurement frameworks form the cornerstone of our services, ensuring they continue to drive a return on our clients’ investments. We help brand managers monitor, measure, and improve the effectiveness of their ad spend and campaigns. Bubbblebox’s differentiated approach uses unique visualization tools to see how key interaction points impact conversion throughout the customer journey.