Data Maturity Assessment
Optimize your data strategy.
Bubblebox knows data. Let us help you unlock your organization’s digital transformation potential.
- Evolving consumer expectations…
- Shifting to always-on…
- Privacy concerns & regulations…
- Measurement and attribution…
- Growing complexity of the marketing mandate…
- Proliferation of devices and channels…
- Increased reliance on data for marketing…
If these are just some of the things keeping you up at night, you probably want to consider a data maturity assessment to see where you are and what you need help with in your digital transformation. This is where Bubblebox comes in.
Why you need a data framework:
Paving the Road
Develop a strategic roadmap to guide you in leveraging the technology available to achieve your Sales & Marketing objectives
Current & Future Opportunities
Understand your team’s expertise and skill sets required for successful adoption
Customer Growth & Retention
Evaluate and assess your organization’s technical and strategic efforts through gap analysis
Generate Results
Help your business evolve in your strategic, technical and practical usage of the Salesforce platform and generate exceptional results
We’ve identified five core competencies that drive an organization’s data maturity evolution:
Crawl
Operational / Product Focus
Organization Goal: Growth
Investment: Development
Process: Manual, inconsistent
Integration: None – Silos
Metrics: Top line
Focus: Awareness & Acquisition
Walk
Ready to Scale
Organizational Goal: Scale
Investment: Entry level/ Enterprise tech, or combo
Process: Limited automation
Integration: Limited
Metrics: LOB, standard
Focus: Retention & Acquisition
Run
Optimize & Extend
Organizational Goal: Customer 360 Focus
Investment: Marketing, Sales, Service, Development, Back-end systems
Process: Automated, Consistent
Integration: Partial
Metrics: Nuanced
Focus: Lifecycle
Sprint
Enterprise Transformation
Organizational Goal: Company Reinvention
Investment: Integration, AI/Machine Learning
Process: Predictable & Standard
Integration: Full
Metrics: End-to-end reporting against business goals
Focus: Predictive, Contextual experiences
Fly
Continuous Innovation
Organizational Goal: Future Focus
Investment: AI/ Machine learning driven
Process: AI/ Machine learning driven
Integration: Seamless
Metrics: Predictive
Focus: AI/ Machine learning driven
Why partner with us?
No matter which competency stage you are at, Bubblebox’s team of experts will help you put a framework together identifying your optimal data strategy including planning & processes, data & segmentation, content, personalization, and analytics. Let’s setup a discovery session where we will identify:
- Customer KPIs
- Available data sources
- Define use cases
- Determine key customer segments
- Propose the right data model for your organization
How can we help?