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First major overhaul of national data protection legislation in 20 years. Here's everything you need to know about Bill C-11 On November 17, the Minister of Innovation, Science and Economic Development tabled a bill that will change the privacy landscape in Canada. Once passed, it is expected that businesses will have 18 months to adapt…
As email inboxes become increasingly crowded, cutting through the noise and ensuring deliverability is a mounting concern for marketers. With impending changes announced by tech giants Google and Yahoo, the landscape of email marketing is poised for a shift. Starting in October 2023 (February 2024 for Yahoo), anyone sending over 5,000 emails daily to Gmail…
Implementing a Salesforce solution is a hefty undertaking with big potential rewards – but only if you get it right. There are so many ways that Salesforce implementations can and do go wrong. If your CRM system is not effective, it can be actively detrimental to achieving your business goals, and rescuing this expensive investment…
Following on from our Unlocking Business Value article, Tom Keane, Vice President of Sales at Bubblebox, turns his attention to Salesforce’s impressive product landscape. Even experienced Salesforce users can find the vast range of products and features complex, with new functions added often. To find real success, Tom believes the right implementation partner is invaluable. …
The recent acquisition of Bubblebox by Allant Group has ushered in a new era of potential for unlocking business value through Salesforce and other multi-cloud martech solutions. Tom Keane, Vice President of Sales, is a notable figure in this partnership. Leveraging his extensive experience from Salesforce, Tom believes that the right partner can help take…
In the ever-evolving marketing world, one principle remains consistent: it's all about delivering the right message to the right audience via the right channel at the right time. While technology has drastically shifted how we communicate and engage with our audience, the core principle remains unchanged. And in this new age, artificial intelligence (AI) offers…
In order to navigate these economic uncertain times, companies need to be aware of the different ways that consumers are responding. Although savings are up overall, people are still spending money—just differently. Low-income consumers are cutting back on non-essentials, while high-income consumers are spending more on experiences. Join Bubblebox at our upcoming in-person workshop…
Join us at our upcoming in-person workshop for helpful insights on what you need in order to drive value towards your customers during this time when money isn’t flowing as before – because consumers want more from their dollars now than they did back then (and if there was any doubt about whether or…
As the world of work continues to evolve, leaders need to be proactive in order to ensure that their teams have the necessary skills and capabilities. Sign up today and engage with industry leaders on how to rethink your talent strategies according to their organization's specific needs. We’ll be bringing on a panel to…
So, you’ve jumped onto the SMS bandwagon and are firing out campaigns as part of your overall marketing engagement strategy. You recognize that SMS is one of the most effective ways to reach your desired audience — after all, in the U.S. alone, there are over 301.65 million smartphone users. You know that SMS messages…
Organizations are increasingly looking to know their customers, personalize each interaction based on their behavior, and engage with them on their channel of choice. In order to do this effectively, you'll need to clearly understand their customers' digital behaviors, preferences, and expectations. With the digital assessment survey, you (and your team) will be able to…
Have you ever received a text message from a brand to confirm an appointment or to share an ongoing discount? If yes, you’ve experienced an SMS marketing campaign first-hand! With a 98% open rate, SMS messages have quickly become one of the best ways to stay in touch with your customers. If used correctly, SMS…
Finding an implementation partner can be a challenge. There are infinite questions businesses must consider when seeking out a partner, including: Does the partner understand your business needs? Will they dedicate the right resources to see the project through? What is their role after the initial engagement? Often, businesses realize the wrong fit too late,…
Event Recap Recently Nancy Kwan – Director, Digital Marketing at Bubblebox spoke at a Virtual Event where she addressed common questions about the impacts to email marketing strategies due to the recent Apple Mail Privacy Protection Release in September 2021. Check out the video playback here. This session is great for digital marketing professionals looking to understand the recent changes. Here are…
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