First major overhaul of national data protection legislation in 20 years. Here's everything you need to know about Bill C-11 On November 17, the Minister of Innovation, Science and Economic Development tabled a bill that will change the privacy landscape in Canada. Once passed, it is expected that businesses will have 18 months to adapt…

As email inboxes become increasingly crowded, cutting through the noise and ensuring deliverability is a mounting concern for marketers. With impending changes announced by tech giants Google and Yahoo, the landscape of email marketing is poised for a shift. Starting in October 2023 (February 2024 for Yahoo), anyone sending over 5,000 emails daily to Gmail…

Implementing a Salesforce solution is a hefty undertaking with big potential rewards – but only if you get it right. There are so many ways that Salesforce implementations can and do go wrong. If your CRM system is not effective, it can be actively detrimental to achieving your business goals, and rescuing this expensive investment…

Following on from our Unlocking Business Value article, Tom Keane, Vice President of Sales at Bubblebox, turns his attention to Salesforce’s impressive product landscape. Even experienced Salesforce users can find the vast range of products and features complex, with new functions added often. To find real success, Tom believes the right implementation partner is invaluable. …

The recent acquisition of Bubblebox by Allant Group has ushered in a new era of potential for unlocking business value through Salesforce and other multi-cloud martech solutions. Tom Keane, Vice President of Sales, is a notable figure in this partnership. Leveraging his extensive experience from Salesforce, Tom believes that the right partner can help take…

In the ever-evolving marketing world, one principle remains consistent: it's all about delivering the right message to the right audience via the right channel at the right time. While technology has drastically shifted how we communicate and engage with our audience, the core principle remains unchanged. And in this new age, artificial intelligence (AI) offers…

Google Chrome, the most widely used desktop browser, recently announced that it is delaying its plan to phase out third-party cookies until 2023.  This is a full year later than originally planned. Meanwhile, other browsers like Safari and Firefox have already blocked third-party cookie tracking. More Time for Alternatives The delay gives publishers and advertisers…

Can companies in today’s environment apply the success of the 2020 Toronto Raptors to their operating model?   Many companies out there are not akin to the LA Lakers, a big market team with ample resources and a brand that garners attention from talented professionals. For these companies, taking a page out of the 2020…

Vancouver, BC – July 14th, 2020: Bubblebox, a Salesforce Silver Consulting Partner, has announced Tom Keane as a Senior Account Executive.    Just over four years ago, I started my journey with Salesforce and I am extremely grateful for the experiences and relationships I have gained over the years. It exposed me to a whole…

As the coronavirus continues to spread around the world, there have been significant impacts to consumer behavior, product demand, chain supply, and retail stores. As the pandemic continues to evolve, retailers are pivoting their business model and strategy to reflect changes, such as customers tightening their spending and making fewer purchases. However, this offers an…

The coronavirus (COVID-19) outbreak is causing widespread concern and economic hardship for consumers, businesses and communities across the world. It is impacting many sectors including travel, transportation, retail and financial services, and causing significant stock market volatility.    Although many businesses have a contingency plan in place, it may not take into account the current…

We’ve experienced many milestones in the last 12 months and there’s no stopping us now. Over the course of the year, we hosted a pop-up bar at Connections, held two strategy days with the team to celebrate our successes and plan for the future, learned to sail as a team, expanded our technical team and…

There’s never a shortage of Salesforce updates and upgrades to help you work more efficiently, increase productivity, and drive results. Salesforce has announced that it’s retiring Classic Content in the first half of 2020, and we’re here to help answer your questions.  What does this mean for those still using Classic Content?  What can you…

Have you heard? Salesforce has recently rolled out new features and updates for Marketing Cloud. They are continuously working and releasing features that will enable you as a Marketer to better unify and manage customer data, personalize content, engage across multi channels, and measure results.  In the midst of the release, we asked our Marketing Cloud experts…

As a Salesforce Technical Consultant at Bubblebox, I’ve had the opportunity to attend events such as the Lightning Now Tour to further develop my skills and expand my network. But I’ve always been curious and eager to experience a much larger conference such as Dreamforce.  Luckily for me, this year I have the chance to…