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The W3C have been deciding what counts as tracking for some time, because of political debate about “Do Not Track” proposals (Wikipedia). They have published the following draft definition: Tracking is the collection of data regarding a particular user’s activity across multiple distinct contexts and the retention, use, or sharing of data derived from that…
Read MoreThis monthly report covers cart and browse recovery results for November 2014. In November 2014, our average client doing cart and browse abandonment made £116K extra sales for each £1M of turnover (34% more than cart abandonment emails alone). This infographic shows cart abandonment levels and the results from sending cart and browse abandonment emails…
Read MoreThe winning sector on Black Friday was High-Tech, while Beauty won Cyber Monday. Some other sectors sat this one out, for example Home & Garden and Holidays/Travel, benefiting slightly from the overall buzz but preferring to keep their marketing spend for other occasions. Here are the sales numbers, compared to a normal day (100% is…
Read MoreVery early on Friday morning before braving the rush hour traffic I decided to take a sneak peak at the Black Friday deals. First port of call was Currys to check out some gadgets. But instead of the home page I was greeted with advice that due to website traffic demands I had been placed…
Read MoreThis monthly report covers cart and browse recovery results for October 2014. In October 2014, our average client doing cart and browse abandonment made £109K extra sales for each £1M of turnover (34% more than cart abandonment emails alone). This infographic shows cart abandonment levels and the results from sending cart and browse abandonment emails…
Read MoreThis monthly report covers cart and browse recovery results for September 2014. In September 2014, our average client doing cart and browse abandonment made £102K extra sales for each £1M of turnover (29% more than cart abandonment emails alone). This infographic shows cart abandonment levels and the results from sending cart and browse abandonment emails…
Read MoreMagento Go is shutting down on February 1 2015 and Triggered Messaging can help you migrate. Triggered Messaging supports Magento Go, so you can switch your remarketing to us immediately and get better results from your cart and browse abandonment etc. We also support almost every other eCommerce platform, so you won’t need to…
Read MoreWhat are cart and browse abandonment? Shoppers on your website take a quick look around. Then they look at products. If they leave at this stage, as most do, it’s called browse abandonment, and sending browse abandonment emails to call them back gives you 3.5% sales uplift on average. These emails are what…
Read MoreYour email marketing can generate more sales, with our new Smartblocks, which are formatted at open time and personalize emails and web pages. Traditional emails are formatted at email send time, so the content is immediately stale and gets more out-of-date with every minute that passes before it’s opened. SmartBlock content is formatted at open…
Read MoreDynamic Content on Pages and Drop-Down Menus – especially your home page and top-level category pages: Special offers or news generated by your existing Website code, replicated by a “Web Crop” into your emails. No need to recreate them manually. Generic block with hero image, also used in your emails. Product…
Read MoreData and Links: 65% of shopping carts are abandoned: see the Triggered Messaging Real-Time Marketing Reports (averaged over 6 months). Also: More cart abandonment stats from Baymard Institute 88% of shoppers never even reach the cart and so are not counted in cart abandonment figures. This includes shoppers who bounce immediately.…
Read MoreData and Links: 65% of shopping carts are abandoned: see the Triggered Messaging Real-Time Marketing Reports (averaged over 6 months). Also: More cart abandonment stats from Baymard Institute 88% of shoppers never even reach the cart and so are not counted in cart abandonment figures. This…
Read MoreIf you could permanently increase sales, just by designing one email, you’d do it – right? You can, by 8% on average (Triggered Messaging, June 2014): that’s the business case for sending cart abandonment emails. If you could permanently increase sales, just by designing one email, you’d do it – right? You can, by…
Read More“Cart Abandonment” is on the lips of a growing number of retailers and digital marketers. However, is the opportunity worthwhile, versus the challenges it poses? We’re back with another topical infographic – the stats behind cart abandonment. As the technology to address this phenomena of eCommerce comes further into the hands of SMBs, it becomes…
Read MoreThis is a real-time marketing report by Triggered Messaging, to provide statistics on the effectiveness of real-time marketing. This report covers our client’s cart and browse recovery for June 2014. Key observations: Is there a “pause” in rising cart abandonment…
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