Organizations are increasingly looking to know their customers, personalize each interaction based on their behavior, and engage with them on their channel of choice. In order to do this effectively, you'll need to clearly understand their customers' digital behaviors, preferences, and expectations. With the digital assessment survey, you (and your team) will be able to…

Reposted from Fresh Relevance Background Starting from a shop in Derbyshire in 1911, Thorntons has been making chocolates, toffee and fudge for over 100 years. In 1998, the British company opened its online store and today, the website sells a wide range of products including seasonal items, hampers, personalized gifts and flowers. Solution Thorntons liked…

Now that Black Friday and Cyber Monday are behind us, you can finally breathe a sigh of relief. But don’t get too comfortable just yet—this is only the start of the holiday shopping season. 2015 marked a shift in the Black Friday sales strategy. The emergence of “Black Friday Week”—a week long event featuring door-crashers and…

Email According to Business2Community, 30% of subscribers change email addresses annually, speaking to the importance of regular list maintenance.  Maintain an up to date email list by encouraging your subscribers to update their contact details through a profile center. Eliminate the clutter of inactive users by sending a re-activation campaign, so you can know who’s…

Over the past week we’ve had our heads in the clouds – the Cloud Ecosystem, that is. Dreamforce is buzzing with talk of the latest innovations coming out of the Salesforce community – and even though the conference isn’t quite finished yet, we couldn’t wait ‘til next week to share some of the coolest solutions…

We know that the Salesforce Connections Conference is just a few weeks behind us, but we’ve already got our sights set on the next big thing: Dreamforce, the world’s largest software conference. Come September the Bubblebox team will be San Francisco bound, ready to take on 4 action-packed days of learning, connecting and innovating. We…

The “uncanny valley” is an aesthetic theory which holds that when viewers get uneasy when artificial creatures look and move almost like natural beings. In other words it “creeps them out”. The “valley” refers to the dip in a graph of comfort level, as artificial beings stop being obviously fake, but are not yet good…

This monthly report covers cart and browse recovery results for November 2014. In November 2014, our average client doing cart and browse abandonment made £116K extra sales for each £1M of turnover (34% more than cart abandonment emails alone). This infographic shows cart abandonment levels and the results from sending cart and browse abandonment emails…

The winning sector on Black Friday was High-Tech, while Beauty won Cyber Monday. Some other sectors sat this one out, for example Home & Garden  and Holidays/Travel, benefiting slightly from the overall buzz but preferring to keep their marketing spend for other occasions. Here are the sales numbers, compared to a normal day (100% is…

This monthly report covers cart and browse recovery results for October 2014. In October 2014, our average client doing cart and browse abandonment made £109K extra sales for each £1M of turnover (34% more than cart abandonment emails alone). This infographic shows cart abandonment levels and the results from sending cart and browse abandonment emails…

This monthly report covers cart and browse recovery results for September 2014. In September 2014, our average client doing cart and browse abandonment made £102K extra sales for each £1M of turnover (29% more than cart abandonment emails alone). This infographic shows cart abandonment levels and the results from sending cart and browse abandonment emails…

This is a real-time marketing report by Triggered Messaging, to provide statistics on the effectiveness  of real-time marketing. This report covers our client’s cart and browse recovery for June 2014.                             Key observations:   Is there a “pause” in rising cart abandonment…