Have you ever received a text message from a brand to confirm an appointment or to share an ongoing discount? If yes, you’ve experienced an SMS marketing campaign first-hand!  With a 98% open rate, SMS messages have quickly become one of the best ways to stay in touch with your customers. If used correctly, SMS…

Finding an implementation partner can be a challenge.  There are infinite questions businesses must consider when seeking out a partner, including: Does the partner understand your business needs? Will they dedicate the right resources to see the project through? What is their role after the initial engagement? Often, businesses realize the wrong fit too late,…

Say you're a marketer for a retail store looking to create more stickiness.  You're already leveraging email addresses collected from newsletter signups, and you know that valuable data is collected from your customer touchpoints.   So, how can you create re-engagement opportunities to market other than via email lists collected in your preference center and leverage…

So, you’re working on your email deliverability and you’ve stumbled across IP addresses — but you’re not sure what that means exactly.  You’re trying to set up your email infrastructure and the research is starting to get a bit technical. So far, you’ve figured out that IP addresses are somehow involved in making sure your…

In the digital world, brands need to stay on top of their customer experience.  When asked what their biggest fears are with the online experience, customers cited “Personal Information Being Stolen” as their top fears. In FinServ, this fear is heightened when crucial data, such as banking information, are at high risk of being hacked. …

Email marketing is an effective digital marketing strategy that has the potential to convert prospects into customers and turn your customers into loyal fans. However, customers are inundated with emails and about 78% of people say that receiving too many emails is their main reason for unsubscribing (HubSpot, 2016). As a Marketer, you not only…

Did you know that 69% of shoppers1 will abandon carts at checkout? There are many reasons why one would abandon a cart – to many distractions, unclear shipping costs, or simply a change of heart. Whatever the reason may be, there are ways to improve cart recovery and provide a better shopping experience, including automating…

As mentioned a few weeks ago, Chris is working with Salesforce.org on a series of blog posts that aim to educate and inspire prospective nonprofit or higher ed customers. The first post in the series provided a quick introduction to Marketing Automation – next, let’s look into what a specific use case may look like…

Bubblebox is working alongside Salesforce.org to educate and empower nonprofits and higher education institutions. This includes providing introductions to major themes in Marketing Automation and demonstrating use cases that make sense for the sphere in which they work. We invite you to take a look at a blog post that Bubblebox has written for Salesforce.org…

Understanding – and better yet, prioritizing – your prospects doesn’t need to be complicated. Pardot’s dual capability of being able to evaluate prospects based on engagement and inherent characteristics means that your sales team won’t be left guessing about who to call or better yet, who’s ready to buy. Below we break down the differences between Lead Scoring & Grading,…

In recent years, marketing automation technology has become a highly sought-after tool for B2B companies around the globe. In fact, according to an April 2015 study conducted by Regalix, 79% of B2B companies worldwide are adopters of the technology. Thanks to the proven efficacy of inbound marketing tactics, there really isn’t a need to engage…

In May, Bubblebox had the privilege of participating in the Connections 2016 Breakout Sessions held in Atlanta, Georgia. Partnering with the Salesforce Marketing Cloud Product Team, our Co-Founder Paul Gordon and UK Account Director Chris Robinson explained how custom code can be used to create fully branded preference centers for brands with multiple business units. Today, we’re excited to announce…

Beyond the GUI: How to Access Code in CloudPages for more Custom or Advanced Solutions – June 7th 2016 – 9:00 AM – 10:00 AM PDT It’s a story as old as time… As a marketer, you’ve got the vision but lack the budget, time or internal technical resources to create the vibrant 1:1 customer…

In the interest of stress free web page designing, the folks at Fresh Relevance have put together a helpful guide to making the most out of its features. The visual guide illustrates how its suite of features can be used to design the page of your dreams. Learn how you can create dynamic content on web pages, pop overs and…

Tim Watson, Founder of Zettasphere, shares his thoughts on A/B split testing. The article was originally posted on ONLY Influencers. “It depends, you should test that” has to be the most frequently used answer to any email marketing question. And it’s not entirely unreasonable. What’s right for one brand isn’t right for another. However, whilst email testing is…