Guest Post According to CIO Magazine, the number of wireless messaging service subscriptions has topped 320 million in the United States. Ironically, that’s just about as many subscribers as there are people in the country. Of course, young children may not text, but many adult consumers have multiple subscriptions for different mobile devices. Ignoring this potential…

If you read the first installment in our recovery series, your emails should be designed to perfection: minimalist design, a killer call to action, and product images to boot. Now what? Execution. When to send the emails, how many to send, and what about that all-important subject line? Following best practices when it comes to…

No one likes thinking about Christmas in August—unless you’re an eCommerce retailer. As the shopping high season looms around the corner, marketers in the online retail space are getting back to the drawing board, strategizing new and better ways to capture an even bigger slice of the market share. But there’s one thing that always…

In recent years, marketing automation technology has become a highly sought-after tool for B2B companies around the globe. In fact, according to an April 2015 study conducted by Regalix, 79% of B2B companies worldwide are adopters of the technology. Thanks to the proven efficacy of inbound marketing tactics, there really isn’t a need to engage…

As the world’s most powerful B2B marketing engine, Salesforce Pardot is a transformative tool for business owners, marketers and sales professionals alike. Companies who use the robust marketing cloud platform quickly find themselves at a strategic advantage over their competition, armed with the ability to accelerate the sales funnel and streamline previously laborious sales and…

Countless organizations purchase marketing automation (MA) technology because it is known by many who use it as the “Holy Grail” of lead generation, nurturing and conversion. All too often marketers jump in to the world of MA without the slightest idea of what it takes to produce highly intelligent email campaigns.  A clueless marketer at…

“Marketing automation is booming. Industry revenues leapt by 50 percent in 2014, closing at $1.2 billion for the year. We can expect to see continued aggressive growth in 2015. If your business is considering implementing a marketing automation solution, you’re in good company. When done well, marketing automation can bring in impressive returns on investment (ROI) through…

http://www.bubbleboxmedia.com/corporate/wp-content/uploads/2015/05/RennyGleeson_2012U-480p.mp4 Source: Renny Gleeson for TED Talks, 2012 “Little things, done right, matter. Well designed moments build brands.” – Renny Gleeson Renny brings up a great point. Well designed moments, and for our purposes, well designed and delivered content and messaging has the ability to not only improve relationships with customers, but build your company’s brand. We…

Ever since the final session at EEC 2015, it’s been a seismic few weeks for the email community when it comes to understanding deliverability from the perspective of the inbox providers. In that session, a seemingly innocuous question from yours truly turned what would have been a worthy, but predictable panel on deliverability featuring 4…

As a business owner, I’m always looking for those elusive ‘quick-wins’. In helping many entrepreneurs expand their revenues using eCommerce, I’m always amazed to find so many not implementing a robust recovery mechanism. While optimizing your checkout flow is important, what happens after customers abandon your site is also equally important. No matter how well…

What are cart and browse abandonment?         Shoppers on your website take a quick look around. Then they look at products. If they leave at this stage, as most do, it’s called browse abandonment, and sending browse abandonment emails to call them back gives you 3.5% sales uplift on average. These emails are what…

Your email marketing can generate more sales, with our new Smartblocks, which are formatted at open time and personalize emails and web pages. Traditional emails are formatted at email send time, so the content is immediately stale and gets more out-of-date with every minute that passes before it’s opened. SmartBlock content is formatted at open…

If you could permanently increase sales, just by designing one email, you’d do it – right? You can, by 8% on average (Triggered Messaging, June 2014): that’s the business case for sending cart abandonment emails.   If you could permanently increase sales, just by designing one email, you’d do it – right? You can, by…