Pop-Over Forms – Don’t Underestimate their Effectiveness. We’re often asked by our clients whether pop-up/pop-over form solutions are effective in converting casual site visitors to loyal subscribers. Fresh Relevance recently put this theory to the test. In an effort to grow their newsletter subscription base, Fresh Relevance decided to include a pop-over newsletter subscription form on their site. The…

This week’s digital marketing stats are all about marketing automation, described by 24/7 Wall St. as the “new high-tech buzz.” 1. MA market booms A new study released by Frost & Sullivan reports that the marketing automation market earned revenues upwards of $900 million in 2014 and is expected to hit $14.52 billion by 2020.…

This infographic created by Salesforce highlights how the digital marketing landscape has changed, and which marketing strategies to consider in 2015. For more of Salesforces’ insights about the digital marketing landscape in 2015, check out: “The Digital Marketing Landscape: Canada and Across the Globe” by Salesforce Source: “The Digital Marketing Landscape: Canada and Across the…

Source: “How To Design Effective Emails” by Fresh Relevance

Source: “Cart and Browse Abandonment Recovery: What Really Happens” from Fresh Relevance

        Source: Triggered Messaging; Posted March 23, 2015.  

  More Information Q: Can Triggered Messaging send post-purchase reminder emails, mentioning leaving a review, after a delay of a few days? Or a sequence of several onboarding emails? A: Of course! Q: More about this issue? A. See econsultancy. Source: Triggered Messaging; Posted March 10, 2015 by Triggered Messaging        

This monthly report covers cart and browse recovery results for December 2014. In December 2014, our average client doing cart and browse abandonment made £109K extra sales for each £1M of turnover (29% more than cart abandonment emails alone). This infographic shows cart abandonment levels and the results from sending cart and browse abandonment emails…

        Dynamic Content on Pages and Drop-Down Menus – especially your home page and top-level category pages: Special offers or news generated by your existing Website code, replicated by a “Web Crop” into your emails. No need to recreate them manually. Generic block with hero image, also used in your emails. Product…

        Data and Links: 65% of shopping carts are abandoned: see the Triggered Messaging Real-Time Marketing Reports (averaged over 6 months). Also: More cart abandonment stats from Baymard Institute 88% of shoppers never even reach the cart and so are not counted in cart abandonment figures. This includes shoppers who bounce immediately.…

“Cart Abandonment” is on the lips of a growing number of retailers and digital marketers. However, is the opportunity worthwhile, versus the challenges it poses?   We’re back with another topical infographic – the stats behind cart abandonment. As the technology to address this phenomena of eCommerce comes further into the hands of SMBs, it becomes…