By Paul and Tracey Gordon This article was originally published on the Only Influencers Blog. The elusive millennial demographic has been hot on every digital marketer’s lips for years now. Heck, we even wrote an article about how to engage this so-called “highly influential” cohort. It seemed as if every brand worth their salt had…

Any brand worth their salt knows that Journeys are the key to building customer relationships that last.  When you Google “Customer Journey,” you get about 24 million results, most of which discuss the importance of Journey mapping in optimizing the customer experience. Far fewer resources talk about taking the Journey from concept to execution—probably because…

Over the past few years, a number of North American franchises have been in crisis. Take RadioShack for example—a name once synonymous with the latest in electronic goods—who now faces bankruptcy and numerous store closures due to what CBS calls “a series of self-inflicted missteps.” From questionable re-branding strategies (“The Shack”) to its inability to…

Guest post by Mike Austin, CEO, Fresh Relevance It probably won’t come as huge surprise that many organisations whether B2C or B2B still don’t engage in even the most basic levels of personalisation in their engagement marketing activities. But as we move (some faster than others) from a multi-channel to an omni-channel ecommerce experience, personalisation…

Purchasing marketing cloud technology is an exciting endeavor for any business. The technology is designed to simplify and streamline previously laborious processes and offer 360 degree insights on customers, prospects and leads. Marketing cloud technology has proven to enhance the customer journey through the creation of 1:1 web experiences in real time. When optimized to the…

By Tracey Gordon A recent eBook published by Lattice Engines revealed that an astounding 62% of users claim that marketing automation technology did not equate to an increase in sales. For a technology that boldly claims to revolutionize lead management, measure results, enhance targeting and increase sales, your gut reaction may be to blame the…

New Report Reveals Marketing Automation Market More than Doubles; Calls Digital Marketing Agencies the “vehicles of global expansion” A new report published by Frost & Sullivan reveals exciting news for the world of marketing automation (MA) technology. With revenues upwards of $900 million in 2014, the MA market is slated for growth to the tune…

At Bubblebox we are committed to staying at the forefront of the latest advances in tech, media, and digital marketing. Conferences are not only the perfect opportunity to learn from the best minds in the business, they’re also an ideal venue to exchange ideas and expand your professional network. As we gear up to attend…

Forrester report predicts tough road ahead for marketers who blindly purchase marketing cloud technology. A new Forrester report reveals that fewer than half of customers who use marketing cloud technology are “totally satisfied” with their IT investment. Marketing cloud technology has been a real game changer in the world of digital marketing, and its allure…

Today, the most high profile campaign of 2015 gets underway, as political parties officially start their bids to be elected on 7th May. Over the coming weeks we will undoubtedly receive door drop mailers, the occasional knock on the door, as well as sees the swathes of billboards, placards and posters in windows and on…

Which is more important for Apple Watch emails? 1. the sender 2. the subject 3. or the first part of the email content, called the “pre-header”? Most email marketers would say it’s the subject. They may even spend effort on A:B testing to choose the best subject. But look at how much space is used…

Triggered Messaging is, we believe, the only company doing real-time Web and Email personalization using entirely real-time data*. So we were delighted to read these findings confirming our approach, from a massive E-Consultancy survey with around 700 respondents:           Results of the October 2014 Global Survey, from E-consultancy and Adobe: There…

The W3C have been deciding what counts as tracking for some time, because of political debate about “Do Not Track” proposals (Wikipedia). They have published the following draft definition: Tracking is the collection of data regarding a particular user’s activity across multiple distinct contexts and the retention, use, or sharing of data derived from that…

Very early on Friday morning before braving the rush hour traffic I decided to take a sneak peak at the Black Friday deals. First port of call was Currys to check out some gadgets. But instead of the home page I was greeted with advice that due to website traffic demands I had been placed…

                        Data and Links: 65% of shopping carts are abandoned: see the Triggered Messaging Real-Time Marketing Reports (averaged over 6 months). Also: More cart abandonment stats from Baymard Institute 88% of shoppers never even reach the cart and so are not counted in cart abandonment figures. This…