Every since joining the Bubblebox team, the idea of attending Dreamforce was a long-term goal. And this year it’s being realized. As a Salesforce Technical Consultant, Dreamforce is a great opportunity to explore solutions that would make a significant and positive impact on our customer’s success.    One way I hope to contribute to our…

If you attended Connections and are planning your first Dreamforce trip, our very own Janine Hollick, Director of Business Growth breaks down the differences and similarities between the two events to help you maximize your investment. This is Part 2 of the blog post. To read Part 1, click here.    Not a Salesforce customer?  If your organization isn’t…

If you attended Connections and are planning your first Dreamforce trip, our very own Janine Hollick, Director of Business Growth breaks down the differences and similarities between the two events to help you maximize your investment.  Sessions and Keynotes While Connections is for the Marketer, Dreamforce is for everyone. Whether your role relates to Sales, Operations, Customer Service, IT…

As Marketers, you depend on email marketing to generate engagement and increase revenue growth. But are your emails reaching your customer’s inbox or SPAM folder?   If you’re transitioning to a new Customer Relationship Management (CRM) or Email Service Provider (ESP) platform, it's best practice to implement an IP warming strategy to ensure your message…

We had the pleasure of sitting down with Ariel Niu, Email and SMS Marketing Automation Manager at Precision Nutrition. We had the chance to discuss how Salesforce Marketing Cloud (SFMC) has positively impacted their business and what it was like to work with us as their implementation partner.    First… Who is Precision Nutrition? Precision…

How do we begin summarizing the Salesforce Connections event? With over +450 sessions over the span of 3 days, we gained practical insights from experts, got a glimpse of new innovative technology, and strategized with customers. We can sit for hours discussing what we’ve learned but instead we thought we’d highlight a few takeaways from…

UK-based Account Director, Chris Robinson shares some insights about Bubblebox’s accomplishments this year: It’s been almost a year since I moved back to London to help Bubblebox get their UK HQ up and running. The year has been full of changes within the Salesforce ecosystem, and for our team at Bubblebox. With the expansion to…

Image Courtesy Of: Government of Canada  Canada’s Anti-Spam Legislation (CASL) – originally implemented in July of 2014 – may seem like old news, but with the new year comes new updates to email marketer’s most important piece of legislation. The Government of Canada has announced new components of CASL that are to come into effect…

Salesforce claims that there are 3 things that make a perfect marketing email. They need to look good. They need to work well and serve their purpose. They need to get results. Some of these things are easier than others. As marketers, we have an eye for design. We work to ensure our marketing collateral,…

Working with an implementation partner is an investment in success.     Selecting the right implementation partner is key to your company’s success with Salesforce platforms. Choosing the right partner for your team and business can be challenging. In fact, it can often be unclear what questions to ask, what to look for, and what…

The Salesforce ecosystem is home to so many resources, that strive to provide customers and partners with the right knowledge and tools to succeed. From visionary whitepapers and eBooks that explain what the Marketing Cloud can do, to step-by-step guides and how-to articles that help users with the every day doing, there is no shortage…

Reposted from Zettasphere An effective email is so much more than just finding some pretty images and filling the copy with superlatives and hypewords, in the hope that someone will be motivated into action by this. Based on a recent breakfast seminar, Tim Watson of Zettasphere pulled together 15 of the best tips for better emails. Pick…

Salesforce Marketing Cloud users often struggle to understand the benefits that a Sender Authentication Package (SAP) has to offer. It’s included with every Pro, Corporate and Enterprise Licence. We also are often asked about the difference between SAP and a Private Domain; both are designed to optimize deliverability and sending reputation – but do they…

Last week, organic grocery giant Whole Foods announced its plans to open a low-cost grocery chain targeted at the millennial market. The concept, according to CEO Walter Robb, will be “unlike anything that currently exists in the marketplace,” boasting “a modern, streamlined design, innovative technology and a curated section.” In the same week, McDonald’s—in an…

The online shopping experience is the commitment-phobe’s paradise: they scour their favorite eCommerce stores for products that they love, place them in their shopping carts only to come to one realization: there’s no way they can possibly buy this stuff! Either the shipping’s too high, the checkout too long, or the product price astronomical. For the…