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Register to learn what marketers can do now to get ahead of the cookieless world

2021-12-02

  By 2023, Google plans to stop supporting third-party cookies on its Chrome browser. Join Nancy Kwan – Director, Digital Marketing at Bubblebox and Philip Schweizer, Co-founder and CEO of SalesWings on Tuesday, January 25, 2022, at 1 PM ET / 10 AM PT to find out how marketing and advertising teams must accept a future of consent-based advertisement as…

Register to learn five simple strategies to adapt to Apple’s Privacy Changes

2021-11-11

  About this event Join Nancy Kwan – Director, Digital Marketing at Bubblebox on Tuesday, November 30, 2021, at 1 PM ET / 10 AM PT to address questions about the impacts to your email marketing strategies due to the recent Apple Mail Privacy Protection Release in September 2021. The session is great for digital marketing professionals looking to: Understand the…

How to Win at Email Marketing Using List and Data Extensions in Marketing Cloud

2021-10-03

Say you're a marketer for a retail store looking to create more stickiness.  You're already leveraging email addresses collected from newsletter signups, and you know that valuable data is collected from your customer touchpoints.   So, how can you create re-engagement opportunities to market other than via email lists collected in your preference center and leverage…

Why Your IP Address is Affecting Your Email Deliverability (And What to Do About It)

2021-07-22

So, you’re working on your email deliverability and you’ve stumbled across IP addresses — but you’re not sure what that means exactly.  You’re trying to set up your email infrastructure and the research is starting to get a bit technical. So far, you’ve figured out that IP addresses are somehow involved in making sure your…

Allant Group POV: Changes to Third-Party Cookies: The First-Party Revolution is About to Begin

2021-07-21

Google Chrome, the most widely used desktop browser, recently announced that it is delaying its plan to phase out third-party cookies until 2023.  This is a full year later than originally planned. Meanwhile, other browsers like Safari and Firefox have already blocked third-party cookie tracking. More Time for Alternatives The delay gives publishers and advertisers…

Bubblebox joins Allant Group through VntCap Technologies acquisition

2021-06-09

Downers Grove, IL, June 9th, 2021— VntCap Technologies, the parent company of Allant Group, a nationally recognized, data-driven marketing firm, is pleased to announce its acquisition of Bubblebox Holdings, a Salesforce consulting partner.  The company provides services that empower marketers to efficiently and effectively leverage data from Salesforce Marketing, Sales, Service and Experience Clouds.  …

All You Need to Know About Sender Authentication Package (SAP)

2021-05-27

We also are often asked about the difference between Sender Authentication Package (SAP) and a Private Domain; both are designed to optimize email deliverability and sending reputation – but do they provide equal value?  Sender Authentication Package An account branding tool with a collection of functions to optimize deliverability and sending reputation: link and image…

Bubblebox Glossary

2020-12-01

At Bubblebox, it’s important to us to continuously educate and share our knowledge.   If you’re new to Salesforce or integrating a new product or feature, there are often new terminology or words that get brought up in conversation.   We’ve been there before and so have many others.  You don’t want to disrupt a…

What can companies learn from the 2020 Toronto Raptors? You don’t need a superstar to win

2020-08-17

Can companies in today’s environment apply the success of the 2020 Toronto Raptors to their operating model?   Many companies out there are not akin to the LA Lakers, a big market team with ample resources and a brand that garners attention from talented professionals. For these companies, taking a page out of the 2020…

The Liberal Party of Canada uses personalized communication and analytics to better engage and mobilize their supporters.

2020-07-06

About The Liberal Party The Liberal Party of Canada is a major national political party in Canada. They are one of the longest-standing political parties in the world, representing Canadians in federal politics for much of Canada's history.   The Liberal Party is refining the constituent experience with Marketing Cloud With an upcoming Federal election,…

Strategies for Banking Institutions Navigating COVID-19

2020-04-09

The coronavirus (COVID-19) outbreak is causing widespread concern and economic hardship for consumers, businesses and communities across the world. It is impacting many sectors including travel, transportation, retail and financial services, and causing significant stock market volatility.    Although many businesses have a contingency plan in place, it may not take into account the current…

Tourism Whistler Personalizes the Customer Experience Through Data

2020-04-07

Tourism Whistler is the non-profit member-based marketing and sales organization representing Whistler. They represent more than 7,000 members who own, manage and operate properties or businesses on resort lands including hotels, restaurants, activity operators and retail shops. Their overall mission is to inspire the world to experience Whistler time after time.   Whistler is a…

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