Be in the Know
Insight and expertise at the intersection of strategy, technology enablement, and data.
Tap into a world of information with essential industry blogs from our experts.
INNOVATION ON DISPLAY
Industry events and appearances, on the road and in person.
Join us as we bring marketing technology and data expertise to an upcoming conference or speaking engagement near you.
NEW AND NOTEWORTHY
Up-to-date announcements and information, fresh off the press.
Read about Allant Group’s news and learn about our latest developments in leading industry publications — all in one place.
By 2023, Google plans to stop supporting third-party cookies on its Chrome browser. Join Nancy Kwan – Director, Digital Marketing at Bubblebox and Philip Schweizer, Co-founder and CEO of SalesWings on Tuesday, January 25, 2022, at 1 PM ET / 10 AM PT to find out how marketing and advertising teams must accept a future of consent-based advertisement as…
Read MoreAbout this event Join Nancy Kwan – Director, Digital Marketing at Bubblebox on Tuesday, November 30, 2021, at 1 PM ET / 10 AM PT to address questions about the impacts to your email marketing strategies due to the recent Apple Mail Privacy Protection Release in September 2021. The session is great for digital marketing professionals looking to: Understand the…
Read MoreSay you're a marketer for a retail store looking to create more stickiness. You're already leveraging email addresses collected from newsletter signups, and you know that valuable data is collected from your customer touchpoints. So, how can you create re-engagement opportunities to market other than via email lists collected in your preference center and leverage…
Read MoreSo, you’re working on your email deliverability and you’ve stumbled across IP addresses — but you’re not sure what that means exactly. You’re trying to set up your email infrastructure and the research is starting to get a bit technical. So far, you’ve figured out that IP addresses are somehow involved in making sure your…
Read MoreGoogle Chrome, the most widely used desktop browser, recently announced that it is delaying its plan to phase out third-party cookies until 2023. This is a full year later than originally planned. Meanwhile, other browsers like Safari and Firefox have already blocked third-party cookie tracking. More Time for Alternatives The delay gives publishers and advertisers…
Read MoreIn the digital world, brands need to stay on top of their customer experience. When asked what their biggest fears are with the online experience, customers cited “Personal Information Being Stolen” as their top fears. In FinServ, this fear is heightened when crucial data, such as banking information, are at high risk of being hacked. …
Read MoreDowners Grove, IL, June 9th, 2021— VntCap Technologies, the parent company of Allant Group, a nationally recognized, data-driven marketing firm, is pleased to announce its acquisition of Bubblebox Holdings, a Salesforce consulting partner. The company provides services that empower marketers to efficiently and effectively leverage data from Salesforce Marketing, Sales, Service and Experience Clouds. …
Read MoreWe also are often asked about the difference between Sender Authentication Package (SAP) and a Private Domain; both are designed to optimize email deliverability and sending reputation – but do they provide equal value? Sender Authentication Package An account branding tool with a collection of functions to optimize deliverability and sending reputation: link and image…
Read MoreAt Bubblebox, it’s important to us to continuously educate and share our knowledge. If you’re new to Salesforce or integrating a new product or feature, there are often new terminology or words that get brought up in conversation. We’ve been there before and so have many others. You don’t want to disrupt a…
Read MoreCan companies in today’s environment apply the success of the 2020 Toronto Raptors to their operating model? Many companies out there are not akin to the LA Lakers, a big market team with ample resources and a brand that garners attention from talented professionals. For these companies, taking a page out of the 2020…
Read MoreVancouver, BC – July 14th, 2020: Bubblebox, a Salesforce Silver Consulting Partner, has announced Tom Keane as a Senior Account Executive. Just over four years ago, I started my journey with Salesforce and I am extremely grateful for the experiences and relationships I have gained over the years. It exposed me to a whole…
Read MoreAbout The Liberal Party The Liberal Party of Canada is a major national political party in Canada. They are one of the longest-standing political parties in the world, representing Canadians in federal politics for much of Canada's history. The Liberal Party is refining the constituent experience with Marketing Cloud With an upcoming Federal election,…
Read MoreAs the coronavirus continues to spread around the world, there have been significant impacts to consumer behavior, product demand, chain supply, and retail stores. As the pandemic continues to evolve, retailers are pivoting their business model and strategy to reflect changes, such as customers tightening their spending and making fewer purchases. However, this offers an…
Read MoreThe coronavirus (COVID-19) outbreak is causing widespread concern and economic hardship for consumers, businesses and communities across the world. It is impacting many sectors including travel, transportation, retail and financial services, and causing significant stock market volatility. Although many businesses have a contingency plan in place, it may not take into account the current…
Read MoreTourism Whistler is the non-profit member-based marketing and sales organization representing Whistler. They represent more than 7,000 members who own, manage and operate properties or businesses on resort lands including hotels, restaurants, activity operators and retail shops. Their overall mission is to inspire the world to experience Whistler time after time. Whistler is a…
Read More
How can we help?