Register to learn five simple strategies to adapt to Apple’s Privacy Changes

Join Nancy Kwan – Director, Digital Marketing at Bubblebox on Tuesday, November 30, 2021, at 1 PM ET / 10 AM PT to address questions about the impacts to your email marketing strategies due to the recent Apple Mail Privacy Protection Release in September 2021.

The session is great for digital marketing professionals looking to:

• Understand the impacts of Apple's changes
• Gain tips for moving forward
• Get executive alignment
• Ask questions

We'll touch on five simple strategies that will have a positive impact on your existing email campaigns:

1. Reporting – All of the metrics that include Opens (Clicks to Opens, Unique Clicks to Opens, etc.) will stop being useful with Mail Privacy Protection enabled
2. Segmentation – If your classification of ‘active’ or ‘engaged’ includes subscribers who have only opened an email, this will need to change
3. Data list cleaning – Maintaining a healthy email list and understanding email performance is critical for the success of your email campaign
4. Journeys and Automations -Evaluate your existing journeys based on actions and triggers that have now been skewed by the false open
5. A/B Testing – Importance to test conversion points in other areas of your marketing funnel and bottom of your email campaign funnel

Take the time to get everyone in your organization up to speed on the recent changes. If open rates have been a critical component of your reporting to management, join this session to see how you can move forward and start discussing what you need to prioritize, resource and plan to continue to succeed.

If you have questions, feel free to include them as you register for the event, and we'll do our best to address or weave in your questions during the session.