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Insight and expertise at the intersection of strategy, technology enablement, and data.

Tap into a world of information with essential industry blogs from our experts.

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NEW AND NOTEWORTHY

Up-to-date announcements and information, fresh off the press.

Read about Allant Group’s news and learn about our latest developments in leading industry publications — all in one place.

Business Update: COVID-19

2020-03-12

At Bubblebox our top priority has always been the health and safety of our team, our families and our community. As the coronavirus (COVID-19) continues to spread, we have a heightened awareness at Bubblebox of our responsibility to our employees, customers, and partners.    Our goal is to lower the probability of the spread of COVID-19…

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Continuing our Commitment as a Strategic Salesforce Partner

2020-03-05

Our combined achievements of growing the number of our certified consultants, maintaining a 4.9/5 Customer Satisfaction score, and attaining 8 Salesforce specializations (more on that below) has earned us a Silver Salesforce Consulting Partner status – for the 4th consecutive year! This is a tremendous accomplishment and we are proud of the team we've built at…

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Aunt Leah’s: Embracing Technology to Create Greater Impact

2020-01-20

Named Top 10 Impact Charities in 2019 by Charity Intelligence, Aunt Leah’s Place has been helping kids in foster care and young mothers achieve a better future. They do this by providing guidance, supported housing, job training and coaching on essential life skills.    Transitioning for a brighter future Donations are a big component when…

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Ridge Vineyards to Bubblebox for Strategic Guidance

2020-01-17

Background  Ridge Vineyards is a California-based winery specializing in premium Cabernet Sauvignon, Zinfandel and Chardonnay wines. Ridge has a consumer branch and a wholesale brand spanning two winery locations in northern California.  Ridge Vineyards strove to engage their retail and wholesale customers through 1:1 marketing based on behavioural and transactional data. As Salesforce users, they…

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World Vision: Making a Positive Impact with Marketing Cloud

2020-01-08

Background World Vision Canada is a Christian relief, development and advocacy organization working to create lasting change in the lives of children, families, and communities to overcome proverty and injustice. Inspired by Christian values, World Vision is dedicated to working with the world's most vulnerable people regardless of religion, race, ethnicity or gender.  Prior to…

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Customer Story: Elevating Customer Experience with Journey Builder and Automation Studio

2019-12-30

We've empowered goeasy to deliver cross-channel personalized experiences at every step of the customer lifecycle with Journey Builder and Automation Studio. If you're looking to elevate your customer journey, reach out to us today.    About goeasy goeasy helps Canadians access affordable personal loans. Since starting their business in 2006, their 200+ branches have helped over 230,000…

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Book Outlet: Revitalizing Email Marketing & Achieving Measurable Results

2019-12-20

Background  The Book Depot Partnership is North America's largest book wholesaler. It operates under the Book Outlet (retail) and Book Depot (wholesale) brands. With 500,000 square feet of books, the retailer has an enormous inventory. With over one million titles the Book Outlet team realized they needed to increase the level of personalization that customers…

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Lessons we’ve learned in 2019

2019-12-16

We’ve experienced many milestones in the last 12 months and there’s no stopping us now. Over the course of the year, we hosted a pop-up bar at Connections, held two strategy days with the team to celebrate our successes and plan for the future, learned to sail as a team, expanded our technical team and…

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Migrating from Classic Content to Content Builder

2019-11-19

There’s never a shortage of Salesforce updates and upgrades to help you work more efficiently, increase productivity, and drive results. Salesforce has announced that it’s retiring Classic Content in the first half of 2020, and we’re here to help answer your questions.  What does this mean for those still using Classic Content?  What can you…

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Our Marketing Cloud Experts take on Salesforce October 2019 Release

2019-11-12

Have you heard? Salesforce has recently rolled out new features and updates for Marketing Cloud. They are continuously working and releasing features that will enable you as a Marketer to better unify and manage customer data, personalize content, engage across multi channels, and measure results.  In the midst of the release, we asked our Marketing Cloud experts…

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Grime Fighters Expanding their reach with a Salesforce Consulting Partner

2019-10-24

Grime Fighters mission is to provide the easiest and most professional services for commercial and strata properties. Gone are the days of managing multiple teams and companies to help maintain properties. This idea came to Brett Murray back in 2008 during the financial crisis. With nearly 10 years of experience in the exterior cleaning industry,…

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