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With monster shopping holidays like Black Friday, Cyber Monday, and Thanksgiving Day right around the corner, we’re in the throes of helping retail eCommerce companies develop better strategies to maximize their sales potential during the busy holiday season. Retail eCommerce continues to flourish, with holiday sales in the US reaching an epic $101.9 billion in 2014…
About Our Company Bubblebox delivers intelligent email marketing solutions to leading global brands. We partner with the world’s leading SaaS developers of omnichannel digital marketing solutions, including the Salesforce Marketing Cloud (formerly Exacttarget), dotmailer, Fresh Relevance (formerly Triggered Messaging) and Salesforce Pardot. We’re true marketers who specialize in delivering initiatives that leverage transactional and web…
By Paul and Tracey Gordon This article was originally published on the Only Influencers Blog. The elusive millennial demographic has been hot on every digital marketer’s lips for years now. Heck, we even wrote an article about how to engage this so-called “highly influential” cohort. It seemed as if every brand worth their salt had…
Any brand worth their salt knows that Journeys are the key to building customer relationships that last. When you Google “Customer Journey,” you get about 24 million results, most of which discuss the importance of Journey mapping in optimizing the customer experience. Far fewer resources talk about taking the Journey from concept to execution—probably because…
Over the past few years, a number of North American franchises have been in crisis. Take RadioShack for example—a name once synonymous with the latest in electronic goods—who now faces bankruptcy and numerous store closures due to what CBS calls “a series of self-inflicted missteps.” From questionable re-branding strategies (“The Shack”) to its inability to…
If you read the first installment in our recovery series, your emails should be designed to perfection: minimalist design, a killer call to action, and product images to boot. Now what? Execution. When to send the emails, how many to send, and what about that all-important subject line? Following best practices when it comes to…
No one likes thinking about Christmas in August—unless you’re an eCommerce retailer. As the shopping high season looms around the corner, marketers in the online retail space are getting back to the drawing board, strategizing new and better ways to capture an even bigger slice of the market share. But there’s one thing that always…
Guest post by Mike Austin, CEO, Fresh Relevance It probably won’t come as huge surprise that many organisations whether B2C or B2B still don’t engage in even the most basic levels of personalisation in their engagement marketing activities. But as we move (some faster than others) from a multi-channel to an omni-channel ecommerce experience, personalisation…
In recent years, marketing automation technology has become a highly sought-after tool for B2B companies around the globe. In fact, according to an April 2015 study conducted by Regalix, 79% of B2B companies worldwide are adopters of the technology. Thanks to the proven efficacy of inbound marketing tactics, there really isn’t a need to engage…
We know that the Salesforce Connections Conference is just a few weeks behind us, but we’ve already got our sights set on the next big thing: Dreamforce, the world’s largest software conference. Come September the Bubblebox team will be San Francisco bound, ready to take on 4 action-packed days of learning, connecting and innovating. We…
Summer is in full effect, and here at the Bubblebox HQ we can’t stop thinking about white sand beaches, piña coladas and a good book. While we love vacations, we’re more passionate about the journey—the customer journey, that is. Over the years we’ve been lucky to have a number of A-list travel eCommerce companies on…
As the world’s most powerful B2B marketing engine, Salesforce Pardot is a transformative tool for business owners, marketers and sales professionals alike. Companies who use the robust marketing cloud platform quickly find themselves at a strategic advantage over their competition, armed with the ability to accelerate the sales funnel and streamline previously laborious sales and…
Purchasing marketing cloud technology is an exciting endeavor for any business. The technology is designed to simplify and streamline previously laborious processes and offer 360 degree insights on customers, prospects and leads. Marketing cloud technology has proven to enhance the customer journey through the creation of 1:1 web experiences in real time. When optimized to the…
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