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Reposted from Fresh Relevance How do you ensure your website visitors and email recipients are engaging with the most relevant content and messaging? When it comes to Fresh Relevance personalization, marketers have infinite creative control to target customers based on rules such as first-time visit, browse/cart abandonment, time-of-day, season, returning customer, and purchase history. With…
Read MoreOver the past 8 years, Bubblebox has undergone a series of monumental changes whether it be the platforms implemented or services offered. Although bubbleboxmedia.com served us well, it was time to spruce things up. We’ve opted for a contemporary and relevant domain name reflective of the solutions we currently deliver. You may have noticed that…
Read MoreNow that we’ve recovered from the frenzy of Salesforce Connections and have settled nicely in our London Office – it’s time for our team to get out there and engage with the growing Salesforce UK community. On May 19th, Salesforce will be taking over London’s ExCel Center for a full day of inspiration, motivation and…
Read MoreIn the interest of stress free web page designing, the folks at Fresh Relevance have put together a helpful guide to making the most out of its features. The visual guide illustrates how its suite of features can be used to design the page of your dreams. Learn how you can create dynamic content on web pages, pop overs and…
Read MoreBubblebox will be in Toronto on May 5th for the ALL NEW Salesforce World Tour. Held at the AllStream Center, the Salesforce World Tour Toronto is designed to bring the Canadian Salesforce community together for a day of learning and innovation. The Bubblebox team may be quite the playful bunch, but we take our role as…
Read MoreReposted from Fresh Relevance Assign real time, personalized, automated coupons and offer-codes across multiple channels. Great for when you want to control who can use the offer (e.g. to reward recent buyers or recover lapsed shoppers) – no need to issue a generic coupon code that can be abused and broadcast online. The Fresh Relevance…
Read MoreHello from the other side We love our home-base here in Vancouver BC, where the seafood is fresh and the rain abundant. The Pacific Northwest has been our base of operations for the past 8 years. Since the company’s inception in 2008, Bubblebox has grown from a tenacious team of two to a well rounded team of…
Read MoreMarketing Cloud Users of Vancouver… Unite! 2016 has been shaping out to be quite a busy year and since we have a couple of projects in the works – we are excited to announce Bubblebox Co-Founder and Managing Director, Paul Gordon’s involvement and leadership in the Vancouver Salesforce Marketing Cloud User Group. As a Salesforce…
Read MorePop-Over Forms – Don’t Underestimate their Effectiveness. We’re often asked by our clients whether pop-up/pop-over form solutions are effective in converting casual site visitors to loyal subscribers. Fresh Relevance recently put this theory to the test. In an effort to grow their newsletter subscription base, Fresh Relevance decided to include a pop-over newsletter subscription form on their site. The…
Read MoreTim Watson, Founder of Zettasphere, shares his thoughts on A/B split testing. The article was originally posted on ONLY Influencers. “It depends, you should test that” has to be the most frequently used answer to any email marketing question. And it’s not entirely unreasonable. What’s right for one brand isn’t right for another. However, whilst email testing is…
Read MoreLast year, the brightest minds in the digital marketing industry gathered in the Big Apple for Salesforce Connections 2015. This year, it’s all about the Georgia Peach. We had such a remarkable time at Connections 2015 in New York so when the dates for Connections 2016 were announced, it was a no-brainer. We needed to be there. From May…
Read MoreWe get it – Building customer anticipation can be quite challenging. Filling your customer’s inbox with a series of emails alerting them of start and end of sales periods and promotions is never ideal, and hardly effective. Instead, why not try an easy-to-use animated countdown timer? Users who are familiar with GIFs have reason to celebrate. The new animated countdown timers…
Read MoreReposted from Zettasphere An effective email is so much more than just finding some pretty images and filling the copy with superlatives and hypewords, in the hope that someone will be motivated into action by this. Based on a recent breakfast seminar, Tim Watson of Zettasphere pulled together 15 of the best tips for better emails. Pick…
Read MoreReposted from Fresh Relevance Background Starting from a shop in Derbyshire in 1911, Thorntons has been making chocolates, toffee and fudge for over 100 years. In 1998, the British company opened its online store and today, the website sells a wide range of products including seasonal items, hampers, personalized gifts and flowers. Solution Thorntons liked…
Read MoreSOUTHAMPTON, UK – Fresh Relevance today announced that the appointment of Bubblebox as a North America Premium Partner, to meet demand for its real-time engagement marketing solutions. The partnership is the latest development in Fresh Relevance’s international expansion plans for 2016. Bubblebox deploys marketing cloud services to leading global brands and this close partnership focuses…
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