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Countless organizations purchase marketing automation (MA) technology because it is known by many who use it as the “Holy Grail” of lead generation, nurturing and conversion. All too often marketers jump in to the world of MA without the slightest idea of what it takes to produce highly intelligent email campaigns. A clueless marketer at…
By Tracey Gordon A recent eBook published by Lattice Engines revealed that an astounding 62% of users claim that marketing automation technology did not equate to an increase in sales. For a technology that boldly claims to revolutionize lead management, measure results, enhance targeting and increase sales, your gut reaction may be to blame the…
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This week’s digital marketing stats are all about marketing automation, described by 24/7 Wall St. as the “new high-tech buzz.” 1. MA market booms A new study released by Frost & Sullivan reports that the marketing automation market earned revenues upwards of $900 million in 2014 and is expected to hit $14.52 billion by 2020.…
New Report Reveals Marketing Automation Market More than Doubles; Calls Digital Marketing Agencies the “vehicles of global expansion” A new report published by Frost & Sullivan reveals exciting news for the world of marketing automation (MA) technology. With revenues upwards of $900 million in 2014, the MA market is slated for growth to the tune…
With Salesforce Connections slated as the digital marketing event of the year, there’s no way we’re missing out. On June 16th to 18th, Bubblebox will be in the Big Apple for three days of innovation, inspiration, and incomparable experiences. Here are four things we can’t contain our excitement for at this year’s conference: Brilliant minds. The…
At Bubblebox we are committed to staying at the forefront of the latest advances in tech, media, and digital marketing. Conferences are not only the perfect opportunity to learn from the best minds in the business, they’re also an ideal venue to exchange ideas and expand your professional network. As we gear up to attend…
Forrester report predicts tough road ahead for marketers who blindly purchase marketing cloud technology. A new Forrester report reveals that fewer than half of customers who use marketing cloud technology are “totally satisfied” with their IT investment. Marketing cloud technology has been a real game changer in the world of digital marketing, and its allure…
Last night, Bubblebox joined forces with The Dirty Apron Cooking School to host an evening of food, wine and great company. The Dirty Apron is a homegrown locale that has been sharing their passion for culinary arts since 2009. Part cooking school part fine-dining establishment, its team-building classes turn even the most gastronomically-challenged individuals into…
This infographic created by Salesforce highlights how the digital marketing landscape has changed, and which marketing strategies to consider in 2015. For more of Salesforces’ insights about the digital marketing landscape in 2015, check out: “The Digital Marketing Landscape: Canada and Across the Globe” by Salesforce Source: “The Digital Marketing Landscape: Canada and Across the…
Source: “How To Design Effective Emails” by Fresh Relevance
Bubblebox is celebrating small business week! Between May 4th and May 8th, small business owners from across the U.S. will gather in celebration of the entrepreneurial spirit that lies at the heart of the American experience. While there’s no question that small businesses play a crucial role in the American economy—they do, after all, pay…
Source: “Cart and Browse Abandonment Recovery: What Really Happens” from Fresh Relevance
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