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Written by Paul Gordon, Co-Founder & Managing Director of Bubblebox. As a business owner, I’m always looking for those elusive ‘quick-wins’. In helping many entrepreneurs expand their revenues using eCommerce, I’m always amazed to find so many not implementing a robust recovery mechanism. Aside from the revenues that are lost every second a visitor leaves your…
“Marketing automation is booming. Industry revenues leapt by 50 percent in 2014, closing at $1.2 billion for the year. We can expect to see continued aggressive growth in 2015. If your business is considering implementing a marketing automation solution, you’re in good company. When done well, marketing automation can bring in impressive returns on investment (ROI) through…
http://www.bubbleboxmedia.com/corporate/wp-content/uploads/2015/05/RennyGleeson_2012U-480p.mp4 Source: Renny Gleeson for TED Talks, 2012 “Little things, done right, matter. Well designed moments build brands.” – Renny Gleeson Renny brings up a great point. Well designed moments, and for our purposes, well designed and delivered content and messaging has the ability to not only improve relationships with customers, but build your company’s brand. We…
Today, the most high profile campaign of 2015 gets underway, as political parties officially start their bids to be elected on 7th May. Over the coming weeks we will undoubtedly receive door drop mailers, the occasional knock on the door, as well as sees the swathes of billboards, placards and posters in windows and on…
The “uncanny valley” is an aesthetic theory which holds that when viewers get uneasy when artificial creatures look and move almost like natural beings. In other words it “creeps them out”. The “valley” refers to the dip in a graph of comfort level, as artificial beings stop being obviously fake, but are not yet good…
Source: Triggered Messaging; Posted March 23, 2015.
The killer feature of email marketing is the metrics. However, just looking at open rates and click rates each month, noting they’ve gone up or down but not using the data to learn and change means you’re missing out. So what should you do instead? I’ve asked 9 email marketing experts to share how you…
More Information Q: Can Triggered Messaging send post-purchase reminder emails, mentioning leaving a review, after a delay of a few days? Or a sequence of several onboarding emails? A: Of course! Q: More about this issue? A. See econsultancy. Source: Triggered Messaging; Posted March 10, 2015 by Triggered Messaging
Which is more important for Apple Watch emails? 1. the sender 2. the subject 3. or the first part of the email content, called the “pre-header”? Most email marketers would say it’s the subject. They may even spend effort on A:B testing to choose the best subject. But look at how much space is used…
Ever since the final session at EEC 2015, it’s been a seismic few weeks for the email community when it comes to understanding deliverability from the perspective of the inbox providers. In that session, a seemingly innocuous question from yours truly turned what would have been a worthy, but predictable panel on deliverability featuring 4…
As a business owner, I’m always looking for those elusive ‘quick-wins’. In helping many entrepreneurs expand their revenues using eCommerce, I’m always amazed to find so many not implementing a robust recovery mechanism. While optimizing your checkout flow is important, what happens after customers abandon your site is also equally important. No matter how well…
Triggered Messaging is, we believe, the only company doing real-time Web and Email personalization using entirely real-time data*. So we were delighted to read these findings confirming our approach, from a massive E-Consultancy survey with around 700 respondents: Results of the October 2014 Global Survey, from E-consultancy and Adobe: There…
Triggered Messaging is a massively-powerful system to deliver high-volume real-time content, so marketing emails and Web pages are fresh and relevant. But it’s not limited to that – you can use the same capabilities to enhance your business emails wherever they come from: desktop mail clients like Outlook, Webmail like Gmail, your marketing system, your bug…
This monthly report covers cart and browse recovery results for December 2014. In December 2014, our average client doing cart and browse abandonment made £109K extra sales for each £1M of turnover (29% more than cart abandonment emails alone). This infographic shows cart abandonment levels and the results from sending cart and browse abandonment emails…
The W3C have been deciding what counts as tracking for some time, because of political debate about “Do Not Track” proposals (Wikipedia). They have published the following draft definition: Tracking is the collection of data regarding a particular user’s activity across multiple distinct contexts and the retention, use, or sharing of data derived from that…
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