About the role:

The role of Technical Consultant is to enable data-driven marketing customer applications across various channels (email, mobile, web and social marketing). This role defines the business requirements, data requirements, technical requirements and solution architecture. Current Allant solutions are a blend of MarTech and non-MarTech. Salesforce is the predominant platform heavily anchored in Salesforce Marketing Cloud encompassing Email & Mobile Studio, Social Studio, Interaction Studio and Datarama leveraging data from Salesforce.com (Sales, Service & Communities), Customer360, and other data sources outside the Salesforce environment.

Role Responsibilities:

• Gather business requirements and ensuring solution meets all requirements.
• Define and implement client solution.
• Enable client on solution (i.e. Salesforce Marketing Cloud platform).
• Integrate MarTech and other 3rd party data sources.
• Implement Email and Mobile Studio for use with creating complex campaigns using Journey Builder.
• Journey Mapping and database design.
• Create customer preference center using CloudPages.
• Enable clients on using Social Studio with dashboards and automation of case creation within Service Cloud.
• Migrate clients to use the Salesforce Subscriber Key across client platform.
• Train clients on MarTech and data and features used to drive digital transformation.
• Become a trusted resource for customers as it relates to solving technical problems as they arise.
• Project manage scope, timeline and budgeted hours.
• Support sales proposals by defining scope, deliverables and effort.
• Estimate hours per role and project activity duration to support sales proposals.
• Partner with marketing and sales to develop sales tools and compelling presentations.
• Analyze, understand, and improve tools and processes to enhance the effectiveness of project implementations.
• Learn and apply product, technology, market and competitive knowledge and keep current on industry trends.
• Assist team members with other internal or client projects.
• Build meaningful and strong relationships with our existing customer base to help identify incremental added value services.
• Create trusted and transparent relationships and communication with key internal stakeholders.

Role Requirements:

• Bachelor of Science degree in Computer Science or similar.
• A minimum of one (1) year of experience in a technical marketing role.
• Led and participated in both internal project meetings and meetings directly with clients.
• Experience managing development designs across multiple projects to meet project and customer required time lines.
• Consistent attention to deadlines and timelines.
• Proven success to operate with significant autonomy.
• Strong analytical and problem-solving abilities.

Preferred Skills and Qualifications:

• Experience with Salesforce Marketing, Sales, Services or Data Cloud configuration and custom development.
• Experience developing complex campaigns using AMPScript and SQL using Automation Studio Journey Builder and CloudPages features of Salesforce Marketing Cloud.
• Hands on expertise in some of the following technologies C++Java/J2EE including SOAP RESTful .NET and related technologies (JSON XML etc) Database technologies (MySQL JDBC SQL PL/SQL stored procedures).
• Good knowledge and understanding of Web Service API’s for integration purposes.
• Proven track record in cloud technologies and comfortable in the dynamic atmosphere of a technical organization.